?A compelling and revelatory new framework for setting and achieving your goals, from a psychologist on the cutting edge of motivational science' - Carol Dweck, PhD, author of Mindset



?I don't know anyone who knows more than Ayelet Fishbach about the psychology of goals . . . I love this book and know you will too' - Angela Duckworth, author of Grit



A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you ...